Definitions

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Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".^*

Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing."^*

More on [ Marketing ]

Business with Reuters - International Herald Tribune

Despite high gas prices, Europeans find driving a hard habit to break
By ELISABETH ROSENTHAL Fri, 29 Aug 2008 21:23:01 -0000
That raises questions as to how effective high prices by themselves can be in achieving the ambitious targets for reducing carbon dioxide emissions that European leaders have committed themselves to meeting.
Euro-area inflation moderates, but sentiment stays weak
Fri, 29 Aug 2008 21:23:01 -0000
Euro-area inflation slowed more than expected in August as energy prices eased, data released Friday showed, but economic sentiment deteriorated, underlining concerns about a recession.
Vietnam central bank resists calls to cut interest rates
Fri, 29 Aug 2008 13:49:32 -0000
The State Bank of Vietnam kept its key lending rate unchanged at 14 percent in order to fight inflation of over 28 percent, while raising the interest rate paid on bank reserves.
U.S. consumer spending slowed in July
By CATHERINE RAMPELL Fri, 29 Aug 2008 21:23:01 -0000
Spending slowed for the second consecutive month and personal income fell as the effect of economic stimulus checks tapered off and inflation lingered, the Commerce Department said.
U.S. 2nd quarter GDP revised sharply higher
Thu, 28 Aug 2008 12:33:34 -0000
The economy expanded at a 3.3 percent annual rate in the second quarter, a much stronger pace than first reported, as consumer spending and net exports were robust, a report showed Thursday.
Allianz is in 'advanced talks' on the sale of Dresdner
By CARTER DOUGHERTY Fri, 29 Aug 2008 21:23:01 -0000
A deal to sell Dresdner, which analysts have estimated is worth up to €9 billion, would reverse a seven-year novelty in which Allianz bought and ran a bank as a means to distribute its insurance products.

BBC News | Business | UK Edition

Darling warns of economic crisis
Fri, 29 Aug 2008 22:30:43 -0000
Chancellor Alistair Darling says the UK is facing the worst economic crisis in 60 years and warns of a "profound" downturn.
More firms increase energy bills
Fri, 29 Aug 2008 15:06:22 -0000
Two more energy firms, Scottish Power and Npower, say they will raise prices, blaming more expensive wholesale costs.
Bank insider urges UK rate cuts
Fri, 29 Aug 2008 13:00:34 -0000
Two million people will be out of work by Christmas if interest rates are not cut, a Bank of England policymaker warns.
Airline collapse hits thousands
Fri, 29 Aug 2008 16:51:12 -0000
Hundreds of travellers are stranded and tens of thousands lose bookings after the budget airline Zoom collapses.
Alitalia seeks bankruptcy measure
Fri, 29 Aug 2008 17:26:28 -0000
Troubled airline Alitalia seeks bankruptcy protection as it tries to agree a deal to ensure its survival.
OFT says bank charges are unfair
Fri, 29 Aug 2008 16:14:56 -0000
The main UK banks have been told by the Office of Fair Trading that their overdraft charges are probably unfair.

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