Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".*
Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing."*
Bank keeps UK interest rate at 5% Thu, 04 Sep 2008 12:16:05 -0000 The Bank of England holds interest rates at 5% for a fifth month as it balances a weak economy and high inflation. House prices in double-digit fall Thu, 04 Sep 2008 11:21:16 -0000 UK house prices recorded an annual fall of 10.9% in August leaving the average home costing £174,178, says the Halifax. New car sales 'hit by downturn' Thu, 04 Sep 2008 11:22:56 -0000 New UK car registrations last month were at their lowest level for any August since 1966, figures show.