Definitions

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Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".^*

Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing."^*

More on [ Marketing ]

BBC News | Business | UK Edition

Bank keeps UK interest rate at 5%
Thu, 04 Sep 2008 12:16:05 -0000
The Bank of England holds interest rates at 5% for a fifth month as it balances a weak economy and high inflation.
House prices in double-digit fall
Thu, 04 Sep 2008 11:21:16 -0000
UK house prices recorded an annual fall of 10.9% in August leaving the average home costing £174,178, says the Halifax.
New car sales 'hit by downturn'
Thu, 04 Sep 2008 11:22:56 -0000
New UK car registrations last month were at their lowest level for any August since 1966, figures show.

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