From 1957 to 1959, half a dozen movie theatres opened in the "African" neighbourhoods in Léopoldville (the city was segregated into African and European areas). The majority of Léopoldville's population was under 20, and most of these youths were educated to only Primary level, since the colonial government reserved most of the Secondary school places for Europeans. Poor education resulted in large scale unemployment, and, with little else to do, the youths began to make the theatres their meeting points. They were particularly drawn to Western movies, and "Billism" began to incorporate many of the motifs into their lives. The portrayal of Buffalo Bill in the movies was especially appealing partly because of the similarity to hunter heroes of Congolese culture. The character of Buffalo Bill had already appeared in over 20 films by that time, but the most influential movie is thought to be 'Pony Express', where Charlton Heston played Bill.
Way of life
The Bills dressed in cowboy outfits (kerchiefs, jeans and shirts) sold in Kinshasa. The names of the 'territories' for each gang echoed those of the Western United States (Texas, Sante Fe), and the gangs themselves were usually named after their territories (such as the "Texas Bills"), but occasionally strayed outside the Western United States pantheon (such as "Godzilla"). Some commentators have suggested they provided a street-level counterpart to the more refined and overtly political anti-colonial struggle that was then being fought by some of the évolués (the middle class educated elite).
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