Definitions

---

Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".^*

Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing."^*

More on [ Marketing ]

L.A. Times - Latin America

For burned illegal immigrants, a long road to recovery
Tue, 07 Oct 2008 00:00:00 -0700
They faced grueling treatment after last year's Harris fire east of San Diego. Some thought they should have been deported instead of receiving free medical care. They arrived by ambulance every half-hour, their blistering wounds caked in soot and mud. In the hospital trauma bay, doctors examined their scorched backs and limbs, black in the sterile, white light. They smelled of burnt flesh.
Villaraigosa addresses perceived tensions between blacks and Latinos
Tue, 07 Oct 2008 00:00:00 -0700
At a summit on the issue, the Los Angeles mayor says both groups must 'face up to' the racial strains and address the poverty that causes them. Tense relations are not 'endemic to our DNA,' he said. Los Angeles Mayor Antonio Villaraigosa on Monday said Latinos and African Americans must "face up to" existing racial strains over jobs, language differences and violent crime by addressing the underlying causes of those tensions, primarily poverty and the lack of opportunity.
Tijuana killings may signal fall of Arellano Felix cartel
Mon, 06 Oct 2008 00:00:00 -0700
With dozens of bodies found in the last week, some in law enforcement see 'the tail end' of the organization. But others warn that elements of the ruthless cartel remain very much alive. The birthplace of one of Mexico's most infamous drug cartels looks more and more like its graveyard. Gunmen and associates of the Arellano Felix cartel, rulers of the city's criminal underworld for two decades, are being massacred by the score.
Illegal residents but responsible homeowners
Mon, 06 Oct 2008 00:00:00 -0700
Undocumented immigrants who own homes have a lower rate of delinquencies than U.S. citizens, according to various real estate sources. Three years ago, Jose Perez purchased a small condo northeast of San Francisco for nearly $250,000. Since then, the first-time buyer has watched the housing market collapse.
World Briefing
Mon, 06 Oct 2008 00:00:00 -0700
Mexico: 5 officers held / Kyrgyzstan: Quake kills more than 50 / Israel: Tzipi Livni says she'll pursue peace talks / Britain: Commander says Taliban can't be defeated / Sri Lanka: Troops, rebels clash 5 policemen held over deadly raid
Massive fire turned a perilous trek deadly for border crossers
Sun, 05 Oct 2008 00:00:00 -0700
Of eight people killed last year by the Harris fire in San Diego County, seven were illegal immigrants. Other migrants trapped in the wind-swept flames were burned and treated at a regional burn center. Moises Ramirez crossed into California the morning of Oct. 21, 2007, with a plan. He would get a restaurant job and, with the money he earned, build a house on land his father had given him in El Grullo, Jalisco. A year or two of hard work and he could go home to Mexico and the woman he loved.

UN News Centre - Americas

New jobs desperately needed in hurricane-ravaged Haiti - UN agency
Mon, 06 Oct 2008 00:00:00 -0500
The United Nations Development Programme (UNDP) today appealed for funds so it can run projects that would offer jobs to up to 400,000 Haitians whose incomes have disappeared since a series of deadly hurricanes lashed the poor Caribbean country over the past two months.
Murder of Mexican journalist sparks outrage from UNESCO head
Fri, 03 Oct 2008 00:00:00 -0500
The head of the United Nations agency mandated to defend press freedom today condemned the shooting of Alejandro Xenón Fonseca Estrada, a Mexican radio journalist and activist who campaigned against organized crime.
UN agency joins forces with United States retailer to end violence against women
Thu, 02 Oct 2008 00:00:00 -0500
The United States retailer Marshalls has signed on to a United Nations Development Fund for Women (UNIFEM) campaign to bring an end to violence against women.

Subscribe to South_America RSS feed